TPR Pod
TPR Pod
The Padded Room
Pod#68 - Pakistani Streetwear Phenomenon Rastah! (feat. Zain Ahmad)
1 hour 2 minutes Posted Jun 22, 2020 at 3:00 am.
Intro
How the company started
Volume I ideas, process and sales
Volume I Intermission email subscriptions and hype
Volume II taking risks with design language
Convincing a block-printing master to join the team
Volume II price increases, limited runs, BACKLASH
The team behind the brand, artisans, collaboration and expertise
Volume II sales performance
How did Digink get involved
Volume III BIG design changes, foreign press, major impact
Zain's fashion inspirations
Supply chain issues in Pakistan's fashion industry
Volume IV plans, future of high-end streetwear in Pakistan
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Show notes
We're big into fashion. We are, we swear! Okay even if we're not we know a cool company when we see it and our very own high-end Pakistan streetwear company Rastah was one we'd been interested in for a while. So we got in touch with Zain, Creative Director and CoFounder of the company, and did a deep dive into how the company came about, the ideas behind their various collections, how they take care of their artisans and ofc, price controversies! Detailed listing below as usual, as well as links to Rastah's locations online!
Rastah's website: https://rastah.co/
Rastah's instagram: https://www.instagram.com/rastahofficial/
Zain's instagram: https://www.instagram.com/zainoo_95/
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