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Hey guys, I heard the Coca-Cola Christmas Caravan is heading to Santa’s Village for a visit so I thought I’d run up to see if I could catch a glimpse the caravan and maybe see inside the trucks.
While I’m waiting for the trucks to arrive, I thought I would tell the story about how the Coke commercials began and moved from the small television screen to a real life caravan traveling throughout most countries in the world.
Here is the story of the most famous advertising campaign in advertising history.
The campaign burst onto the tv screens in 1995. Created by the ad agency W.B. Doner for a seasonal Coca-Cola campaign known initially as the 'Christmas Caravans'.
It started as an animated caravan of bright red lighted semi-trucks and trailers and evolved into a caravan of real semi-trucks. The trucks were painted bright red and adorned with bright lights, and murals of Santa Claus on the sides and the end combining Santa with Coca Cola logos. The idea was to have the caravan of trucks parading through small town America.
#CocaCola #CocaColaChristmasCaravan #Cokecommercials #Coke #ChristmasCaravans
