Toxin Free (ish)
Toxin Free (ish)
Wendy Kathryn
The Next Big Thing in Clean Fragrance: The Story of Creating Wyld Notes with CEO Gaya Samarasingha ✨ Ep. 104
1 hour 1 minutes Posted Feb 25, 2025 at 8:00 am.
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There hasn't been a single fragrance brand that has cracked the code on creating a fragrance that is 100% botanical, has zero synthetics, uses non- denatured alcohol AND smells like a truly fine fragrance with all it's complexities (until now!). One or two have gotten close, but consumers complain they smell too strongly of layered essential oils and not enough like the perfumes they miss. Don't get me wrong, I wear essential oils all day and love them. But I missed having a perfu...