One of the real benefits of ChatGPT to grow sales for our clients is being able to utilize that technology to create something that will get you to be able to attract clients rather than having to chase them down yourself.



David: Hi and welcome to the podcast. In today's episode, co host Jay McFarland and I will be discussing using ChatGPT to grow your sales. Welcome back, Jay.



Jay: Hey David, I'm really excited about this topic today. You know, I figured ChatGPT and AI is either going to help with your sales or it's going to become self aware and try to destroy us all. Hopefully it's Just the first one.

David: Yeah, I agree. I don't know if we talked about this in a previous podcast, but whenever I'm using ChatGPT, I always make sure to say please and thank you. And the reason for that is I figure when the AI comes to take over and destroy all the humans, maybe they'll kill me last.

I don't know if that'll work like that, but that's my thinking.

Jay: Well, very important, but I'm blown away by this technology. We've talked before about not having to reinvent the wheel. I think that that's what is available here.

When you can ask a computer to do something and it recognizes what you're asking it to do and then it goes out and it, accesses all of this information that has been downloaded over time.

It's a mind boggling tool, but once again, if you don't know how to use it, if you don't know what its potential is, then it's not going to be of any value to you.

David: Agreed. And one of the things that I noticed in the early stages, if you just start playing around with it, you type things in and you're like, wow, this is like magic.

And then as you start to use it and ask it questions, particularly when you're looking to maybe flesh out an idea or something like that, you've got a basic concept and you want to use it to help flesh out an idea. For me, that's when I really started to see its limitations in the sense that it can only provide you information that it has.

It can only provide you with information that it's either seen somewhere before or that it's found on the web. However, it identified that information. And so what I've noticed is that when you're trying to dive into something, if you've got an idea, that's relatively unique, something that you're thinking about that you'd like to flesh out, you can go to ChatGPT and start asking it questions about that.

And it'll give you some stuff that's helpful, but. I've never found it able to give an actual breakthrough. I still think a lot at this particular point in time. It seems to me that the breakthroughs still have to come from us. And then if we talk to ChatGPT about some sort of concept that we're developing, I'm sure it'll start picking up on it and then it may start disseminating it again.

But I think that's one of the limitations. And so when we think in terms of using it to grow sales, My view is that it's a great starting point when you're just looking at a blank screen and a blinking cursor and saying, okay, where do I get started with this? I think that it's a great starting point.

And even when you start asking it questions and it comes back with responses, a lot of the responses that it comes back with, you might have to dig deep until you find something else that's worth asking it about.

So in the early stages, I think we tend to view it like we're going to ask it a question, it's going to give us the answer and we're all set. In reality, I have not found it to work that way, unless you really don't have a clear idea of what you were looking to begin with.

Because basically I believe that if you think that ChatGPT is doing a better job of creating content than you do,