BRANDED
BRANDED
Ben Kaplan and TOP Thought Leader
Can a Big Bank Think Like a Startup?
27 minutes Posted Apr 17, 2025 at 1:21 pm.
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What does it take to make a 150-year-old bank feel like a startup?
In this episode of Branded, host Ben Kaplan talks with Shruti Patel, Executive Vice President and Chief Product Officer for Business Banking at US Bank, about reinventing customer experience in one of the most regulated industries on the planet.
From AI-powered tools to embedded financial products, Shruti shares how US Bank is transforming the way it serves small businesses—while still staying grounded in trust, compliance, and community. It’s a conversation about balancing innovation with responsibility, and how big banks can stay nimble in a FinTech-first world.