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Ben Kaplan and TOP Thought Leader
EP 48: Melissa Grady Dias, Cadillac- 'Boldness in Branding'
36 minutes Posted Nov 17, 2023 at 5:18 pm.
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In the latest episode of "TOP CMO," host Ben Kaplan sits down with Melissa Grady Dias, the Global Chief Marketing Officer at Cadillac, to delve into the dynamic world of automotive marketing and the unique strategies behind one of America's most iconic luxury automobile brands. This episode offers a fascinating look into how Cadillac, a brand synonymous with success and luxury, is navigating the evolving landscape of consumer preferences and digital marketing.


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