In this episode of Top CMO, host Ben Kaplan sits down with former CMO of Nike, Greg Hoffman, to discuss his new book "Emotion by Design" and how it relates to creating an emotional connection with your audience, utilizing empathy, and creating authentic and memorable moments and movements with your brand. This is a must-listen episode for marketers looking to elevate their brand and learn from a seasoned industry leader and a fresh perspective on emotional branding.

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