Winning is achieving victory, but losing is failing to achieve victory. Sometimes, in order to win, we must first lose.Herb Cohen, an internationally known negotiator, is generally credited for coining the term “win-win” in 1963. Since then, we hear the “win-win” term applied to many things—always indicating that both parties will benefit from a proposed action.Full text - https://www.tomorrowsworld.org/commentary/losing-to-win