We explore the perennial question of how to market classical music to the masses. Panel guests include TSO's Director of Marketing Felecia Kanney and TSO President/CEO Zak Vassar, whose background before joining the symphony was also in marketing. See if our conversation sparks any ideas or suggestions from you – and while you're at it, test your knowledge with our Vintage Ad Campaign Quiz!

Classical Guitar

Touchstone Award Winner - Best Single Radio Report 2022, Best Radio Show 2020, Best Radio Show 2019, Best Broadcast Radio 2018  Toledo SymphonyLAB™ is an award-winning radio podcast series from WGTE Public Media in collaboration with the Toledo Symphony Orchestra, providing a weekly half-hour behind-the-scenes look at the world of classical music.  Every week, host Brad Cresswell and TSO personalities explore a theme inspired by a concert or other event from the symphony's season. With lively discussion, quizzes, and even audio "re-enactments" of historical events, Toledo SymphonyLAB™ seeks to bring a pop culture aesthetic to the storied world of classical music. In addition to our regular panelists, the program often features special appearances by guest soloists, members of the TSO, and TSO Music Director Alain Trudel.