On this episode of the Real Estate Fight Club Podcast, Jenn and Monica are talking about a topic that is specifically in Jenn’s wheelhouse: lead generation and referral costs. How should you be lead generating and how  do you know what you’re getting when you pay for leads ? Don’t miss out!

Episode Highlights:

• Should you pay for leads up front or should you just pay a percentage like a referral fee back to the source? 
• Monica talks about lead generating companies versus agent to agent.
• What about leads up for bid?
• Different companies have different policies in how they charge for leads.
• Have you heard about Zillow’s flex plan?
• Jenn explains how her gut reaction is to pay on the percentage. 
• Are you a good converter? Monica talks about what makes the most sense for you if that is the case.
• Jenn says she thinks it is a bad idea to personal hire an ISA.
• Monica advises that she would not lock in for 12 months up front because what if the leads suck? You will want to be able to pivot.
• What are the different lead sources that you pay up front for?
• When does it make sense to pay a flat fee upfront?
• In real estate, 85 % of agents are lost every three years… Jenn warns against following the “shiny object” because not all lead generating sources that you pay for are going to provide good solid leads.
• If you are an agent and you want to partner with Jenn and Monica to make a lot more money without paying commission, call or text Jenn at (513) 400-1691.
• Monica puts some math to hypothetical scenarios that Jenn and her sort through.
• Jenn and Monica list all of the questions you should ask of lead generating sources.
• Tiebreaker Tiffany McDonald joins the show from eXP Cincinnati. Jenn asks her how you should pay for leads.
• Tiffany talks about referrals versus generic lottery or leads. She shares tips on how she gets referrals from other agents.
• Think about what type of referrals you prefer and is sustainable for you personally.
• Always consider the value of your time.

Resources Mentioned:

• Jenn Murtland LinkedIn | Facebook | (513) 400-1691 | Website | Instagram
• https://jennifermurtland.com/Vault/
• Monica Weakley website | LinkedIn | Facebook
• Real Estate Fight Club Podcast  Facebook page | Instagram | YouTube
• Tiffany McDonald: [email protected]  | 513-500-5317

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