Today Jason and Robb discuss the excellent outcome of the Embr Token's first stage of presales. With exceptional results, they discuss the necessity of building a community when launching and for your IDO (Initial Dex/Decentralized exchange Offering).

How to nurture that community and build relationships that bring your base from investors to what are essential brand ambassadors.

They also discuss how building excitement is paramount to sustaining an impactful and informed community.