<p>On episode seven, the hosts talk with Mo Hagan, COO of Canadian Fitness Professionals, about how she developed her personal brand, the challenges the fitness industry is facing and what they need to do to overcome them, the importance of embracing diversity in marketing, how a sense of community is key and why fitness professionals should work together for the industry to grow.</p><p>Enjoy another great episode of TMD On the Record!</p>

Time To Cut your Marketing Budget

Welcome to TMD On the Record, a podcast where we talk about the relationship between brands and customers.

Join us as we take a look at some of the challenges facing brands as they work to understand a more empowered customer…

…and the empowered customers that expect and demand more from the brands they choose to be loyal to.

We’ll examine what’s working and what’s not.

The gap between what the relationship is and what it needs to be.

And what to do about it – now, next and later.

Whether you’re in marketing, communications, sales or operations, this conversation is for you.

And every episode features TMD’s 10th Voice principle, which is a deliberate attempt to challenge, question and empower different perspectives and opinions. We believe this empowerment is fundamental to instilling diversity in thought, a core tenet of TMD's culture.