The tobacco industry has manipulated consumers for decades, and your most susceptible patients are prime targets. Dr. Lindy McGee, advocate and champion against the rise of e-cigarette use, provides an in-depth look at how vaping became so prevalent amongst teens and young adults and discuss what physicians can do to help patients avoid and overcome nicotine addiction. Claim CME for this episode and get the links to resources discussed at www.texmed.org/education.