On this week's conversation Paul sits down with Scott Appelman, founder and president of the Rainbow Ryders ballooning company which began in Albuquerque and works in several nearby cities. They discuss the economic impact of the industry on Albuquerque and New Mexico, challenges the industry faces, and why his company has been growing so quickly in other cities including the Phoenix area. We specifically address the potential for a New Mexico United Soccer stadium at Balloon Fiesta Park.