Show notes
The digital marketing landscape has completely reshaped how startups connect with their audience. Yet, many founders still struggle with the basics of getting their message across effectively.I’m thrilled to have Jeremy Kagan join in this episode. As the Managing Partner at Textbook Ventures and a seasoned expert in digital marketing, Jeremy brings a wealth of knowledge from his work with startups and his teaching at Columbia Business School and Cornell.We dive deep into what marketing really entails and why it's crucial for startups to differentiate themselves. We also explore the fine line between marketing and selling, and Jeremy gives practical tips for those overwhelmed by the choices in digital channels. To hear all of Jeremy’s invaluable insights and tips, make sure to listen to this episode. Specifically, this episode highlights the following themes:The essential role of marketing in startup successDifferent avenues for impactful digital marketingPractical advice for overcoming initial marketing challengesLinks from this episode:Get to know more about Jeremy Kagan: https://www.linkedin.com/in/jeremykaganDigital Marketing: Strategy & Tactics. NEW and UPDATED 3rd Edition.https://wessexlearning.com/products/digital-marketing-strategy-tactics-jeremy-kagan-3rd-ed?variant=45182901715202 Designing the Successful Corporate Accelerator: https://www.amazon.com/Designing-Successful-Corporate-Accelerator-Companies/dp/1119709067 Learn more about Textbook Ventures: https://www.textbook.vcLearn more about Irresistible Company: https://www.irresistible-company.comSubscribe to the Podcast:YouTube: https://www.youtube.com/channel/UC_9bUTMg9jfqa64r9Nn-e-wSpotify: https://open.spotify.com/show/3i7QBY1kuqMegX3MaKZmvCFollow us on Social Media:Instagram: https://instagram.com/tiepodcast_?utm_source=qrFacebook: https://www.facebook.com/profile.php?id=100090429932666TikTok: https://www.tiktok.com/@t.i.e_podcast?is_from_webapp=1&sender_device=pcTwitter: https://twitter.com/TIEPodcast_LinkedIn: https://www.linkedin.com/company/the-irresistible-company==== Time Stamps ====00:00 - Introduction01:03 - About Jeremy Kagan04:16 - Digital marketing now emphasizes data and optimization07:25 - Target specific demographics easily using digital channels12:31 - Interview customers for content and engagement boost14:56 - Passion and authenticity are key in sales18:27 - Authentic influencers drive engagement through influence20:41 - Pitch startups offering experience, responsibility, and expertise24:55 - Digital tools