We hear about Kristof's research into the psychology of human-animal relations and how Social Dominance Orientation and Right Wing Authoritarianism influence oppressive behaviours, including speciesism.

We explore through a psychological lens why, despite powerful socialisation, some individuals are awakened to the injustice perpetrated on other animals and break from societal norms to embrace veganism, and how this might inform effective advocacy for behavioural change in others.