It may feel like providing more flower options is a good thing. But in fact, giving your customers too much choice will hurt your sales. In this episode we talk about why this is and what florists can do to avoid the "too much choice trap". 🎉 Feeling stuck in your flower business? The Clarity & Confidence Membership was built to help florists stop second-guessing every move and finally step into growth with ease. Inside, you’ll get weekly support, proven marketing strategies, and th...