When it comes to making business decisions within the school sports space, if it doesn't make dollars, it doesn't make sense. Coaches have to keep this in mind as they try and elevate themselves and the profession as a whole.

In this episode, Micah Kurtz, the director of sports performance at Windermere Preparatory School (Fl.), discusses the ways strength and conditioning coaches can be an asset to their athletic program. Perhaps more importantly, Kurtz stresses the importance of demonstrating those benefits to the school administration and local community.