In this episode of Thread Talks, Vanita sits down with Nicola Elliott, former magazine journalist and founder of NEOM Wellbeing, to talk about building a brand before “wellness” was even a thing.

Nicola shares how years in the fast-paced world of fashion journalism led to burnout and anxiety, and how that experience pushed her to retrain as a nutritionist and aromatherapist. What started as blending essential oils in her kitchen became NEOM, now one of the UK’s leading wellbeing brands.

They discuss building a business with purpose, what it really means to create products that support sleep, stress, energy and mood, and why success isn’t about chasing trends.

Follow Nicola Elliott: @nicolaelliottneom

Follow NEOM Wellbeing: @neomwellbeing

Follow Vanita: @vanitablink

Follow Blink Brow Bar on Instagram: @blinkbrowbar TikTok: @threadtalksbyvanita and Youtube @ThreadTalksbyVanita

Blink Brow Bar: bbb-london.com

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