Laney Schwartz is a recipe developer and the founder of Cook with Confidence and the Life is But A Dish Blog. She teaches busy home cooks how to go with the flow in the kitchen and gain confidence in their cooking without being tied to a recipe. Laney transitioned from a stay-at-home mum to a full-time food blogger after her post attracted millions of views per month and enabled her audience to cook with confidence. We discuss The Importance of Having a Clear Message that Gets Your Audience to Buy In, Strategies for Attracting Traffic and Gaining Traction, Top Tips for Creating a Blog that Stands the Test of Time and much more. You can follow Laney on Instagram at @lifeisbutadish