<p>This time Myke, Dan, and Tom discuss how they come up with names for their projects, what they do to build a brand around them, and how they try to protect them.</p>
 <h4>Links and Show Notes</h4>  <h5><a href="http://news.fiftythree.com/post/75486632209/every-story-has-a-name-fiftythrees-story-began" target="_blank">FiftyThree News | EVERY STORY HAS A NAME</a></h5> <h5><a href="https://en.wiktionary.org/wiki/proprietary_eponym" target="_blank">Proprietary Eponym - Wiktionary</a></h5> <h5><a href="http://figure53.com/notes/2014-02-04-david-and-goliath/?utm_source=designernews" target="_blank">Figure 53 | David and Goliath</a></h5>

14: Top Tools

A show about entrepreneurship, product design, and the ups and downs of running a small indie business. Hosted by Dan Provost, Tom Gerhardt, and Myke Hurley.