A clean Five Guys bag might be one of the clearest signs of where the food economy is headed. In this week’s conversation, we get into spoiled meat, grocery packages coming in underweight, and why independent barbecue restaurants get punished for the same price increases customers accept from major corporations. We also break down how one YouTube feature created an overnight rush for Misfits Barbecue, why a viral moment does not instantly create more smoker capacity, and how preorders, shoulder clod, burgers, skewers, and smarter menu planning may help barbecue businesses survive the rising cost of brisket.