This Week Above The Fold

Ascential Digital Commerce

The most essential news stories from the world of ecommerce in 7 minutes or less. ‘This Week Above the Fold’ not only keeps you up to date with the news from the industry - Ascential Digital Commerce’s experts tell you exactly what it means for you and your business. Delivered to you by Senior Editor & Specialist at Ascential and host of the Mastering Metail podcast, Emma Irwin. This series is produced by Claus Cancel with sound design from Ines Cetenji.

Episodes

Roku x Instacart, Walmart Using AI for Vendor Negotiations, & Pinterest Partnering With Amazon Ads

Check out Mastering Metail here: https://masteringmetail.captivate.fm/listenThis episode of This Week Above the Fold features Emma Irwin, Senior Editor and Specialist at Flywheel Digital, who covers Roku partnering with Instacart to prove the value of STV ads and their measurement abilities, Walmart using AI to negotiate prices with some vendors, & Pinterest partnering with Amazon Ads - Pinterest’s first partner on third-party ads.

May 3, 2023

5 min

4/26/23 - Instacart Hikes Valuation, Bed Bath & Beyond Closing, & The End of Free Amazon Returns?

This episode of This Week Above the Fold features Bernie Che, Director of Omnichannel Platforms at Flywheel Digital, who covers Instacart hiking its valuation, Bed Bath & Beyond filing for bankruptcy and shutting down operations, & Amazon now charging $1 for some returns.

Apr 26, 2023

7 min

4/19/23 - Warnings from the FTC, Meta’s Newest Ad Offerings, & Generative AI Tools from AWS

This episode of This Week Above the Fold features Emma Irwin, Senior Editor and Specialist at Flywheel Digital, who covers new warning letters sent from the FTC regarding misleading product claims, Meta’s new ad offerings in partnership with retail media networks, & AWS’ launch of generative AI tools for customers.

Apr 19, 2023

6 min

4/5/23 - Apple Pay’s Buy Now Pay Later, Walmart Cuts Distribution Center Staff, & Amazon’s “Frequently Returned” Badge

This episode of This Week Above the Fold features Cara Henning, Director of Media at Flywheel Digital, who covers buy now pay later from Apple Pay, Walmart cutting some distribution center staff in a shift toward automation, & Amazon’s new “Frequently Returned” Badge.

Apr 5, 2023

6 min

3/22/23 - What’s Wrong with Banks, GPT-4, & Netflix’s Ad Strategy

This episode of This Week Above the Fold features Dean McKenna, Associate Director of Client Services at Flywheel Digital, who covers the current banking issues, how GPT-4 outsmarts ChatGPT, and Netflix reviewing its current ad strategy.

Mar 22, 2023

7 min

3/15/23 - Amazon Pauses Construction of Second HQ, Amazon Closing Cashierless Stores, & SVB

This episode of This Week Above the Fold features Danny Hoffman, Associate Director of Client Services at Flywheel Digital, who covers Amazon pausing construction of its second HQ in Virginia, Amazon closing its cashierless stores in NYC, San Francisco, and Seattle, & what’s happening with SVB.

Mar 15, 2023

7 min

3/8/23 - Instacart Utilizing Chat GPT, Private Label Findings, & Amazon’s Customer Gallery Button

This episode of This Week Above the Fold features Bernie Che, Associate Director of Omnichannel Platforms at Flywheel Digital, who covers Instacart adding a chatbot to their grocery shopping app, findings from the Cleveland Research Company’s updated study on private label in the US, and Amazon’s new customer gallery button.

Mar 8, 2023

7 min

3/1/23 - Amazon’s Purchase of One Medical, Amazon’s Slowing Delivery Solutions, & The Census Bureau’s Quarterly Ecommerce Report

This episode of This Week Above the Fold features Greg Sylvia, Associate Media Director at Flywheel Digital who covers the finalizing of Amazon’s purchase of One Medical, Amazon’s plans to tackle their slowing delivery problem, and a quarterly eCommerce sales report from the Census Bureau.

Mar 1, 2023

7 min

2/22/23 - Walmart’s Q4, FTC Cracking Down on Ratings and Reviews, & Instacart for Small Businesses

This episode of This Week Above the Fold features Gabe Fishbein, Director of Product at Flywheel Digital who covers Walmart’s Q4 earnings, the FTC cracking down on ratings & reviews “hijacking,” and Instacart’s launch of a page for small businesses, similar to Walmart and Amazon.

Feb 22, 2023

7 min

2/15/23 - New Amazon Fresh Fees, Amazon Research Updates, & Walmart’s Q4 Anticipation

This episode of This Week Above the Fold covers new fees for Amazon Fresh delivery customers, takeaways from the Cleveland Research Company’s latest report, and Walmart Q4 predicted insights from Edgewater Research. Insights were provided by Janie O’Donnell, Associate Director of Client Services at Flywheel and covered by Emma Irwin, Senior Editor & Specialist at Ascential.

Feb 15, 2023

6 min