Patagonia CEO Rose Marcario has always embraced her activist voice, focused mostly on climate change. During the covid-19 pandemic, she’s expanded her calls to action, demanding that we build a true social safety net, particularly for working families. In this rare interview with Rose, she talks about the tough calls she’s had to make at Patagonia, like closures and furloughs, and the not so tough ones, like continuing to pay Patagonia’s "1% for the Planet."