This IS research is back for a new season and Jan and Nick are eager to run their mouth again. This time, they chat about how we as a community measure and communicate research outcomes and success. Have we created a culture where we pursue click-bait research to improve our standing on some self-created ranking lists that count our productivity but not our scholarly contributions? Also, Jan admits that he has learned something from Nick – for the first time. As usual, the references to all the articles we mention are listed on .