Most B2B companies treat customers as an audience. The best ones treat them as a growth channel.In this episode, I&#39;m joined by Gal Biran, Founder &amp; CEO of Base to unpack what it looks like when customers become your most powerful GTM lever, helping you market, sell, and onboard at scale.We go deep on:<ul><li>Why the walls between CS, sales, and marketing are collapsing, and what fills the gap.</li><li>How Base&#39;s acquisition of Everafter shaped their vision for AI-powered customer programs.</li><li>Why your customers are your most underutilised influencers, and how to activate them.</li><li>What &quot;scaled intimacy&quot; actually means in the age of AI agents</li></ul>If you run a CS team, lead revenue, or are thinking about how AI reshapes the customer relationship, this one is worth your full attention.

In this podcast, we help you build and scale your SaaS business using customer-led growth strategies. Here you're going to learn how to transform Customer Success into the second growth engine of your business. 

We talk to the experts and the do-leaders. And they share their secrets to help you unlock the next level of performance of your Customer Success team while focusing on the most important aspect of CS: delivering customer outcomes.