This Is CX
This Is CX
Paul Hagen, Mike Manfredo
Episode 18: The Enterprise Analytics Landscape for CX
27 minutes Posted Nov 6, 2017 at 6:00 pm.
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Show notes
In this episode, Mike is joined by Dan Magestro, Senior Manager in West Monroe Partners' Advanced Analytics practice, to talk about the Enterprise Analytics Landscape required to support data-driven CX. In our discussion, Dan walks us through some of the core components of the Enterprise Analytics Landscape, including the importance of having an articulated strategy around data and analytics within the organization, the right leadership and governance, and a foundational set of capabilities and technology to shift an organization towards a "data-driven" organization.