Pokemon. Meatball lollipops. 17th Century silk traders. In this episode, Contagious explores weird and wonderful brand collabs, why they’re so effective, how to use them as a shortcut to cultural relevance and which brands are doing them well.

This is Contagious is a show that explores how ideas shape brands and culture.

Join Alex Jenkins, Chloe Markowicz and Katrina Stirton Dodd from the Contagious team as they unpack the thinking behind the world’s most interesting ideas – from trends and technology, through marketing and media, to campaigns, creativity and everything in between.