This Commerce Life
This Commerce Life
Phil Chang / Kenny Vannucci
From Tinder to Acquisition to North America's First Clear Vegan Protein — Melissa L'Heureux-Hache of Vegain
52 minutes Posted Mar 24, 2026 at 1:00 am.
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What does it look like to bootstrap a CPG brand from your kitchen, survive an acquisition, and then pivot into a category that barely existed? Melissa L'Heureux-Hache, co-founder of Vegain — a Vancouver-based plant-based sports nutrition company — shares the full story with Phil and Kenny on This Commerce Life.