This Commerce Life
This Commerce Life
Phil Chang / Kenny Vannucci
Eye-Friendly Beauty: How an Optometrist is Revolutionizing Cosmetics with Dr. Nieka Sabeti
55 minutes Posted Nov 4, 2025 at 2:00 am.
0:00
55:51
Download MP3
Show notes
What if your makeup routine is secretly harming your eye health? In this episode, we sit down with Dr. Nieka Sabeti, a practicing optometrist and founder of CHESHMA, a groundbreaking line of eye-friendly cosmetics. After countless patients broke down in her exam room—struggling with dry eye disease caused by cosmetics and feeling they had to choose between their appearance and their eye health—Dr. Neeka had a middle-of-the-night revelation that changed everything.