They bought their uncle's business, got orders by fax machine, and didnt' know who their end customers were. It took a pandemic, and a timely instagram post by Ryan Reynolds, and a lot of sweat and selling to get this business into what it is today. 

shop Grandpa J's here: https://www.grandpajs.com/ 

Find Jenny here: https://www.linkedin.com/in/jennygrandpajs/