In this episode of "Thinking Outside the Bud," host Bruce Eckfeldt welcomes Alexandra Chong, CEO and Co-Founder of Jacana, a wellness company integrating cannabis, CBD, and psilocybin. They discuss Jacana's evolution from a tech founder to a cannabis entrepreneur, driven by Jamaica's rich botanical heritage. Alexandra highlights their journey, challenges in regulatory shifts, and strategic pivots, emphasizing values like sustainability and purity. They delve into Jacana's expansion, resilience amidst market changes, and their pioneering work with psilocybin in Jamaica's less regulated landscape. Alexandra outlines future prospects and strategic uncertainties, particularly in navigating global cannabis and psychedelics regulations.