In this episode of "Thinking Outside the Bud" with Bruce Eckfeldt, Colton Keluche, Director of Marketing at Würk, shares insights into the challenges faced by cannabis businesses and how Würk provides tailored solutions. Colton discusses Würk's mission to normalize payroll and HR services, addressing state regulations and banking issues. He emphasizes scalability and tools for success, highlighting Würk's services across the employee lifecycle. Colton also previews Würk's upcoming initiatives, including data-driven empowerment and new product offerings, while considering the potential impact of federal legalization. This engaging discussion offers valuable insights into the evolving cannabis industry and Würk's role in supporting its growth.