Filip is a seasoned marketing executive with a rich background in global companies like Coca-Cola, Molson Coors, and Anheuser Busch InBev. In August 2022, he transitioned to Lucid Green, a cannatech firm focused on streamlining the intricate supply chain and enhancing consumer trust in the cannabis industry. Leveraging his innovative mindset, Filip has become a sought-after speaker, participating in over 20 conferences as both a keynote speaker and panelist.