In this podcast episode, Bruce Eckfeldt interviews Izzy Kirsh, CEO of mode, a company specializing in innovative cannabis consumption devices. They delve into various aspects of the cannabis industry, exploring consumer trends, product innovation, and market challenges. Izzy opens up about his background in product design and technology startups, motivated by personal experiences with chronic pain. Despite facing funding challenges due to regulatory hurdles, mode successfully developed a sophisticated dosing platform integrated with a mobile app. They emphasize the importance of user-friendly design and catering to both medical and recreational users while maintaining a health-focused brand image. The conversation also touches on data collection for enhancing dosing recommendations and mode's ambitious vision for international expansion and potential diversification into related industries. Despite acknowledging marketing challenges, Izzy expresses unwavering optimism about the future of the cannabis industry.