In this episode, we have Joanne Wilson, Founder and CEO of Gotham NYC, a prominent cannabis dispensary in New York. Joanne shares her professional journey, highlighting her venture into the cannabis industry and the challenges faced within the New York regulatory landscape. The conversation delves into the intricacies of building a distinctive brand, emphasizing the need for a high-end luxury experience for customers. Joanne discusses the dynamic nature of the cannabis market, reflecting on her vision for the future, potential expansion into other states, and the incorporation of psilocybin products.