In this episode, Evan Adelman, Founder and CEO of Sands Lane and Harmony Craft Beverages, shares his insights about the evolving world of cannabis. Evan discusses the importance of cannabis branding, lifestyle attributes, and navigating the complex regulatory environment. Evan shares his personal journey into the cannabis industry and explores the diverse range of cannabis products and their impact on consumers. Tune in to gain valuable insights into this dynamic and rapidly growing industry.