Strategies for Thriving in the Competitive Cannabis Market: A Conversation with Edward Schmults, CEO of StateHouse Holdings

Ed Schmults, CEO of Statehouse Holdings, a major player in the cannabis industry shares his unconventional journey from Wall Street and outdoor clothing to becoming a leader in the cannabis world. He delves into the challenges and opportunities of the evolving California cannabis market, discussing the impact of the illicit market, brand strategies, customer segmentation, and more. With deep insights into the industry's nuances, Ed sheds light on the importance of focusing on customers, innovation, and building strategic relationships for success.

LinkedIn (Ed Schmults): https://www.linkedin.com/in/ed-schmults-89097/
LinkedIn (StateHouse Holdings): https://www.linkedin.com/company/statehouse-holdings/?trk=similar-pages

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