TJ, a former Procter & Gamble executive, envisioned the company after watching his mother struggle with various health ailments over the years, without experiencing much benefit from more traditional remedies. After much debate, TJ finally convinced his mom to try CBD, which helped her immensely. He then set out to identify and procure the leading materials available to create a clean, easy-to-use, and effective CBD product, resulting in the birth of HOLISTIK Wellness.