A former VP at Citigroup, Cassandra considers herself a fugitive of Corporate America. She saw a nascent industry that lacked reliable, unbiased news coverage, was underserved with regard to connections between the business individuals, and needed a repository for industry-wide business data.

Cassandra heads up the cannabis industry leading daily news website Marijuana Business Daily and its family of content resources for the B2B cannabis marketplace, including the internationally recognized family of MJBizCon conferences. MjBizDaily was co-founded by Cassandra and her business partner in 2011. It is now the most established ongoing business to business news organization serving the cannabis industry.