A lot of us are feeling the crunch of the higher prices brought on by inflation running at a 40 year high. It's affecting how we are shopping, what we are buying and even our retirement plans. Margaret Chapman is the COO with Narrative Research. She breaks down the results of their ongoing polling about the rising cost of living. And she shares her thoughts on fun social media surveys versus scientific ones and on political polling.

Inflation hammers holiday giving

It's not always easy to get the story behind the story. Journalism is about the Five W's that report the facts but to Sheldon, context is key. It's not just how, but how come. In this show, he talks to the people behind the headlines to find out why we should care. And in the digital age, nothing tells a story better than the voice of the person involved, or the people who can look at it critically and speak about it. We hope to tell the stories that can help us understand not just why something happened, but why it matters.