Chris Muscutt is the Head of MarTech at Pepsi Co, as well as the former Chief Product Officer of MarTech at Shell, and a long-time customer of Cheetah Digital's Experiences product. Tim Glomb sits Chris down in a London WeWork to discuss some of his advice for those that are using marketing technology to power their relationship marketing strategies. Chris has a great perspective on zero- and first-party data uses buzzwords that are meaningless, and examples of how to build great customer engagement and harness that data across brands in a global portfolio.

Trending Now: Mid-March 2022

Two veteran marketers take on the industry. Analyzing breaking news in the MarTech and AdTech worlds, Richard and Tim pick the topics that are most disruptive to marketers and offer advice in how to anticipate change and pivot to a new strategy. In 10 minutes or less, you’ll get informed on the news about customer acquisition strategies, privacy &amp; consumer data, email and mobile marketing, CDPs, and loyalty and advocacy programs — and hear from global CEO and CMO guest speakers. In the time it takes to grab a latte, you can walk away informed and ready to take on your next marketing challengeCheetah Digital's Customer Engagement Suite platform allows enterprise level marketers to better serve, understand and engage consumers across the entire customer lifecycle.  As the world's largest independently owned relationship marketing platform, we are experts in acquiring consumer data, specifically zero-party data, and then giving marketers an easy to use platform to analyze, understand and engage them across multiple channels including email, mobile, in-app, mobile wallet and through our award winning loyalty solutions.  Brands such as Starbucks, American Airlines, Bloomin' Brands and many others trust Cheetah Digital to deliver personalized experiences and derive a true customer lifetime value.