<p>The metaverse is taking shape, quickly.  But what opportunities and pitfalls lie ahead for your brand?  In this episode we preview our upcoming webinar with Cambridge Analytica whistleblower Christopher Wylie on Feb 16th, 2022.  Chris sparked an outrage when he revealed the nefarious data dealings at Cambridge Analytica using Facebook user data and that has led to numerous law and watchdog groups trying to ensure it doesn't happen again.  </p><p>Hear Chris's thoughts, based on his deep knowledge of Facebook data, in the upcoming webinar.  Link to register in the Resources section. </p>

Facebook Faceplants As The Metaverse Builds Marketing Distraction

Two veteran marketers take on the industry. Analyzing breaking news in the MarTech and AdTech worlds, Richard and Tim pick the topics that are most disruptive to marketers and offer advice in how to anticipate change and pivot to a new strategy. In 10 minutes or less, you’ll get informed on the news about customer acquisition strategies, privacy &amp; consumer data, email and mobile marketing, CDPs, and loyalty and advocacy programs — and hear from global CEO and CMO guest speakers. In the time it takes to grab a latte, you can walk away informed and ready to take on your next marketing challengeCheetah Digital's Customer Engagement Suite platform allows enterprise level marketers to better serve, understand and engage consumers across the entire customer lifecycle.  As the world's largest independently owned relationship marketing platform, we are experts in acquiring consumer data, specifically zero-party data, and then giving marketers an easy to use platform to analyze, understand and engage them across multiple channels including email, mobile, in-app, mobile wallet and through our award winning loyalty solutions.  Brands such as Starbucks, American Airlines, Bloomin' Brands and many others trust Cheetah Digital to deliver personalized experiences and derive a true customer lifetime value.