What began as a local initiative to keep business in the town of Letterkenny
has spiralled into a success that is the envy of towns across Ireland. ShopLK,
Letterkenny’s shop local initiative has achieved more than four million euros
worth of local spending. We talk to the CEO of Letterkenny Chamber Toni
Forrester and board member Jimmy Stafford about how this local spend
could potentially be leveraged up to millions more for the town’s traders.