Jerry Daykin VP & Head of Global Media at Beam Suntory — and former EMEA Senior Media Director at GSK*, speaks to Neil about the future of media, 'lazy endism', balancing hyper-personalisation with wider insight and empathy, and the power of context in media.  *This episode first came out in September 2021.  Check out our YouTube video series at: <a href= "https://goo.gle/3t13pWt">https://goo.gle/3t13pWt</a>

Award-winning strategist Rishad Tobaccowala on why the future of marketing is not data

Think with Google Firestarters is a series of insightful conversations with the interested and interesting of the advertising, marketing and innovation communities, focusing on the areas of challenge and opportunity in the industry. This series of conversations builds off the back of almost 60 live events which were run over 10 years at Google. Think with Google Firestarters is commissioned by Think with Google.

Check out our YouTube video series at https://www.youtube.com/playlist?list=PLNBdIP33wJ3rZLkH1iR_Xjy0TznS1Ii_3