What was your first job? Mine was as a teller at a big box store and there’s a very good chance your first job was also in retail. Maybe you were a busboy at a restaurant, or you bagged groceries or sold shoes at the mall. The retail industry is massive. In the U.S. one in four jobs are retail jobs. And yet working in retail is often seen as a default, not a choice to be lauded. 

Today’s guest, Ron Thurston, has had a long career in retail, starting off as a part time sales associate and now VP of Stores for Intermix, and his new book Retail Pride celebrates retail careers, including the accidental route many take to their positions. Today, we’re going to dig into some of the things he explores in the book to find out why and how leaders should make retail pride central to their culture.

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