All across North America, the decriminalization or legalization of cannabis has given birth to a brand-new industry, and in many places you can now easily purchase cannabis online or in a store. Today we’re speaking to Steffen Schenk from mīhī cannabis. He’s the SVP of Customer Experience, and we are going to talk about how you create a customer-centric retail experience for a product that has been underground for as long as any of us can remember.

Hosted on Acast. See acast.com/privacy for more information.