Show notes
Nigerian pop-star Yarden joins The.Wav NG's Djaji Prime in the maiden edition of our series "Afropop's Most Essential" to discuss his new EP "Muse", his experiences clearing the sample for his hit "Wetin", his goal of reaching 1 billion streams, and much more!Cover artist: YardenFollow us on Instagram: https://www.instagram.com/thewavngTimestamps0:00 - Intro1:30 - People Only want to listen to you when you’re successful3:20 - Why Yarden thinks like an exec not an artist6:55 - Yarden wants to build infrastructure for creatives8:10 - “I feel things that I can’t describe when I make music”9:50 - The influence of Nigerian radio and parents on Yarden’s music12:00 - Is any creative original14:18 - Yarden’s hit “Wetin” had sample issues 20:05 - Career Beginnings at Yabatech22:23 - Meeting and battling Victony, meeting Boy Director as well (TG Omori)24:29 - Yarden’s hack to social media27:03 -How Yarden made his debut EP “The One Who Descends”30:50 - Carrying people along brings peace of mind33:45 - What makes Yabatech a creative hub?37:45 - Misdirected Ego is a bad thing, no one knows anything39:25 - Yarden’s musical influences 40:52 - Learning to use social media like Qing Madi, Odumodu & Rema45:57 - Breaking down the creative process behind “Muse”49:00 - Recording with Taves54:29 - Allowing creatives thrive 57:00 Nobody cares about the background once the content is good1:02:10 - Yarden’s strategy to reach 1 billion streams 1:05:55 - Why do Nigerians abandon the country when they succeed1:11:00 - Most interesting country where they listen to Yarden1:16:50 - What would a Yarden x Daft Punk song sound like?1:17:56 - Creating a safe space for artists1:19:45 - No one knows anything



