The Zeitgeist
The Zeitgeist
American-German Institute
Episode 146: European Manufacturing and Global Trade
26 minutes Posted May 6, 2026 at 5:25 pm.
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German industry is facing headwinds: a sluggish domestic economy, instability in the transatlantic trade relationship, and unfair global trade practices. Bertram Kawlath, the president of Europe’s largest industrial association (VDMA), joins The Zeitgeist to assess trends in the global economy that are impacting European manufacturers. He discusses what Germany and the European Union are doing to boost competitiveness and economic security and how companies are adapting to artificial intelligence.

Host
Jeff Rathke, President, AGI
Guests
Bertram Kawlath, President, European Machinery Association (VDMA)
Peter Rashish, Vice President and Director, Geoeconomics Program, AGI