The Wobble
The Wobble
Ashley Smith
Ep2: Elsie Rutterford - Natural Beauty, Business & Sustainability
55 minutes Posted Oct 5, 2020 at 1:00 pm.
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Elsie Rutterford is the Co-Founder of natural skincare brand BYBI Beauty (@bybibeauty) & Clean Beauty Insiders (@cleanbeautyinsiders). In our conversation, we dig into building a value-driven brand, natural beauty, skin health, tips for living more sustainably, our carbon footprint, taking walks, reading books and more.

About Elsie:

London-based, Elsie is a beauty blogger, trained formulator, published author, entrepreneur, and skincare expert.

With a background in digital marketing and advertising, she and her business partner Dominika took their passion for beauty and turned it into a successful business doing what they love. They started by building a content platform for all things natural beauty focused on DIY products and published a book before launching their brand BYBI Beauty in 2017. They are now standing at the forefront of the natural beauty movement, driving sustainable change, and are recognised as innovators in the industry.